#104 | Frankly

Ducks and Blueberries: A Reflection on Price, Cost and Value

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Frankly

Description

In this week’s Frankly, Nate shares an excerpt from his daily life that mirrors a larger observation on the human predicament. A grocery shopping trip turns into a reflection on value vs cost, and how consumption in our society is driven by the perception of value that’s presented to us. 

What is the difference in value that our minds create between a $5 container of blueberries, and a $1 container? What is the difference between price, cost and value? What things in our lives do we treat as disposable when they are cheap, but treat as treasure when they are pricey? What would it look like if the things we consume were priced to account for both the value and the cost of that item? How do we approach our lives with a more critical and systems-lens eye? 

Among the in-video questions for viewers: Have you had a “blueberry moment” in the buying and reflecting of things?

In French, we have a motto that says that a simple drawing is often better than a long explanation. Jean-Marc Jancovici Carbone 4 President

That’s very understandable because with left atmosphere thinking, one of the problems is that you see everything as a series of problems that must have solutions. Iain McGilchrist Neuroscientist and Philosopher

We can’t have hundreds and hundreds of real relationships that are healthy because that requires time and effort and full attention and awareness of being in real relationship and conversation with the other human. Nate Hagens Director of ISEOF

This is the crux of the whole problem. Individual parts of nature are more valuable than the biocomplexity of nature. Thomas Crowther Founder Restor

Show Notes & Links to Learn More

02:04 – Material Consumption 

03:28 – The Great Simplification with Nate Hagens

03:34 – Reality Blind vol 1 Fossil Fuels (Our Fossil Armies chapter)

03:54 – Water Scarcity

04:28 – Wide Boundary Lens

05:15 – If Prices Reflected True Value and Cost (2016 Gasoline Price example)

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The Institute for the Study of Energy and Our Future (ISEOF) is a 501(c)(3) non-profit corporation, founded in 2008, that conducts research and educates the public about energy issues and their impact on society.

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