#104 | Frankly

Ducks and Blueberries: A Reflection on Price, Cost and Value

Check out this podcast

Frankly

Description

In this week’s Frankly, Nate shares an excerpt from his daily life that mirrors a larger observation on the human predicament. A grocery shopping trip turns into a reflection on value vs cost, and how consumption in our society is driven by the perception of value that’s presented to us. 

What is the difference in value that our minds create between a $5 container of blueberries, and a $1 container? What is the difference between price, cost and value? What things in our lives do we treat as disposable when they are cheap, but treat as treasure when they are pricey? What would it look like if the things we consume were priced to account for both the value and the cost of that item? How do we approach our lives with a more critical and systems-lens eye? 

Among the in-video questions for viewers: Have you had a “blueberry moment” in the buying and reflecting of things?

Show Notes & Links to Learn More

Download transcript

02:04 – Material Consumption 

03:28 – The Great Simplification with Nate Hagens

03:34 – Reality Blind vol 1 Fossil Fuels (Our Fossil Armies chapter)

03:54 – Water Scarcity

04:28 – Wide Boundary Lens

05:15 – If Prices Reflected True Value and Cost (2016 Gasoline Price example)

Back to all posts
Frankly#165 | Who Won the Election?: The Blue Tsunami and the Superorganism

This week, Nate offers a reflection on the U.S. midterm elections, separating the relief of a clear outcome from the deeper questions that remain unsolved. He considers what has changed politically and what hasn’t through a transpartisan lens, highlighting a growing disconnect between political institutions and the biophysical reality shaping our future. While the election has changed the occupants of some government positions, the Carbon Pulse continues, planetary boundaries remain in overshoot, and the global economic Superorganism carries on at its established pace.

Watch nowNov 6, 2026
Frankly#164 | 7 Ways Growth Ends

In this week’s Frankly, Nate examines the possibility that global economic growth is approaching its limits, reframing it as a historically unusual period in human history enabled by an extraordinary inheritance of fossil fuels. By tracing the relationship between economic output and the energy, materials, and ecological systems that sustain it, Nate uncovers how financial markets, debt, and technological innovation can obscure the physical constraints beneath economic activity, allowing financial claims to expand even as the underlying stocks and flows become harder to access. He outlines seven potential pathways to the end of growth, including how things like geopolitical conflict, social unrest, ecological degradation, catastrophic external events, and cascading systemic failures could expose the fragility of an increasingly interconnected global economy.

Watch nowOct 30, 2026
Frankly#163 | 5 Things That Keep Us Whole: Staying Grounded in an Unraveling World

In the face of increasing chaos in our world, Nate turns inward in this week’s Frankly to examine a more personal question: what allows an individual to remain grounded, authentic, and capable of contributing meaningfully in turbulent times? He draws on his own experience to identify five things that help him build personal resilience, taking care to not treat them as any sort of universal formula. Rather, Nate offers a systems-oriented perspective that recognizes that our capacity to engage with a complex world depends partly on the conditions that sustain us as human beings.

Watch nowOct 23, 2026

Subscribe to our Substack

The Institute for the Study of Energy and Our Future (ISEOF) is a 501(c)(3) non-profit corporation, founded in 2008, that conducts research and educates the public about energy issues and their impact on society.

Support our work
Get in touch
x