Great simplification pulsing lines

#25 | Frankly

Loss Aversion

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Frankly

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On this Frankly, Nate reflects on his experiences in the financial industry with the cognitive bias Loss Aversion and the ways it may manifest to the coming material throughput declines during The Great Simplification. Why do losses feel so much stronger to us than gains – even when we have an overabundance of wealth? Can being aware of this evolved psychological trait diffuse its intensity? How does this affect our ability to perceive and plan for the reality of less available energy and resources in the future?

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The Institute for the Study of Energy and Our Future (ISEOF) is a 501(c)(3) non-profit corporation, founded in 2008, that conducts research and educates the public about energy issues and their impact on society.

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